Dr. Baljeet Singh is an Associate Professor in the area of Marketing at the Indian Institute of Management Jammu. He is a Fellow (PhD) of the Indian Institute of Management Indore. Prior to pursuing his doctoral studies, he gained extensive industry experience with leading FMCG organizations, including Nestlé India Ltd. and Hindustan Unilever Ltd., where he worked in sales and marketing roles.
Dr Singh has received advanced pedagogical training through Harvard Business School’s GloColl Programme for Participant-Centered Learning, equipping him with globally benchmarked instructional approaches for executive and classroom learning.
Professor Singh is deeply engaged in executive education and management development programs. He has designed and delivered customized learning interventions for organizations such as Škoda Volkswagen, Audi, TATA AIG, HPCL, PNB MetLife Insurance, Jammu & Kashmir Bank, SJVN Ltd and other corporations.
In recognition of his teaching excellence and academic contributions, Professor Singh has received the Director’s Commendation for Teaching Excellence Award for 2022–23 and 2023–24 for two consecutive years, as well as the Academic Excellence Award (2022–23) at IIM Jammu.
Professor Singh’s primary research interests lie in Marketing Channels and B2B Marketing, with a particular focus on stewardship orientation, network embeddedness, and destructive behaviors in inter-organizational relationships. His scholarly work has appeared in leading international journals such as the Journal of Business & Industrial Marketing, Journal of Retailing and Consumer Services, International Journal of Retail & Distribution Management, Marketing Intelligence & Planning, Spanish Journal of Marketing, Benchmarking: An International Journal, and Services Marketing Quarterly.
His research has been presented at prestigious academic forums worldwide, including those hosted by the AMS World Marketing Congress (Lithuania), Academy of Marketing (UK), the American Marketing Association (USA), ANZMAC (Australia), Penn State University (USA), and the Institute for the Study of Business Markets (ISBM), Cambridge. Earlier in his career, he also represented India as part of the Indian Youth Delegation to China, reflecting his longstanding engagement with international exposure and leadership development. He also serves as a Visiting Faculty member at the Indian Institute of Management Amritsar.
- Harvard Business School Glo Coll Program Participant
- Ph.D. (FPM)-Marketing, Indian Institute of Management- Indore, India, 2019
- Fellow- Institute for the Study of Business Markets Ph.D. Seminar Course (IPSS), Penn State University, Smeal College of Business, USA 2016
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MBA-Marketing, Apeejay Institute of Management -Jalandhar, India, 2008
- Assistant Professor, Marketing: Indian Institute of Management-Jammu (Current)
- Assistant Professor, Marketing: Indian Institute of Management Bodh Gaya
- Assistant Professor, Marketing: International Management Institute- Kolkata
- Assistant Professor (Visiting), Marketing: Jaipuria Institute of Management - Indore
- Hindustan Unliever Ltd.
- Nestle India Ltd.
- Singh, Baljeet and Goyal Vikas (2025). Curtailing opportunism and enhancing compliance in manufacturer-distributor relationships: The stewardship way https://doi.org/10.1108/MIP-10-2024-0701 Marketing Intelligence and Planning. (ABDC-A).
- Singh Baljeet, Anand Amit and Kumar Rajeev (2025). Wow! You're So Cool! Does Anthropomorphism Affect Brand Coolness Perceptions? Spanish Journal of Marketing. Forthcoming (ABDC-B)
- Singh, Baljeet and Trada, Sandip (2024). Governing Relationships: The Direct and Interactive Role of Perceived Fairness in Distribution Channels. International Journal of Retail & Distribution Management. Vol. 53 No. 3, pp. 278-293. https://doi.org/10.1108/IJRDM-12-2023-0695 (ABDC- A)
- Singh, Baljeet and Goyal, Vikas (2024). Distributor’s Stewardship Oriented Behaviors in Supplier-Distributor Relationships: An Empirical Investigation of its Antecedents and Consequences. Journal of Business and Industrial Marketing. Vol. 40 No. 1, pp. 136-155. https://doi.org/10.1108/JBIM-11-2023-0645 (ABDC- A)
- Singh, B., Shaikh, A. & Banerjee, S. (2023). The differential impact of e-service quality’s dimensions on trust and loyalty of retail bank customers in an emerging market.. Services Marketing Quarterly. (ABDC-B), (ABDC), DOI : https://doi.org/10.1080/15332969.2022.2161710
- Singh, B., Singh, R. & Singh, P. (2022). Benchmarking performance of new venture travel intermediaries: Role of firm value and customer perceived value. Benchmarking: an International Journal (ABDC-B), (ABDC), DOI : 10.1108/BIJ-02-2022-0099
- Singh, B. & Anand, A. (2019). Customer Stewardship Behavior and Stewardship Fatigue: A Conceptual Framework. Marketing Intelligence and Planning (ABDC-A), 38(3), 386-399. (ABS,ABDC), DOI : https://doi.org/10.1108/MIP-02-2019-0071
- B. S. & P. N. (2024). Unveiling the connections: How brand anthropomorphism impacts purchase intention. Role of processing fluency. 9th PAN IIM World Management Conference IIM Sambalpur IIM Sambalpur:
- Singh, B. (2017). Distributor Stewardship in Channel Relationships. Better Marketing for a Better World. Proceedings of the 2017 Winter American Marketing Association: American Marketing Association AMA Florida USA: AMA
- Singh, B. (2016). Stewardship in channel relationships. Academy of Marketing Doctoral Colloquium Newcastle Business School AOM Northumbria University, Newcastle, UK:
- Singh, B. & Prashant, S. (2016). Strategies at the Bottom of Pyramid in Emerging Economies: A case study of Maruti Suzuki India Ltd, International Business Environments and Operations (pp. 321-325 ). Pearson India Education Service, ISBN: 978-93-325-4822-0
- Business to Business Marketing:
- Sales & Distribution Management
- Product and Brand Management:
- Marketing Management I & II
- Consumer Behaviour
- 2 Day Leadership Development programme on Strategic Resilience for middle managers of HPCL Feb 2-3, 2026
- 3-Day Residential Dealers Development Program for HPCL Dealers; July 2025.
- Nurturing Future Leadership Program sponsored by Department of Higher Education, Govt. of India January 2025.
- Sales Leadership Programme for Sales Managers of Audi India; July 2025.
- Management Development Programme for Sales Managers of Punjab National Bank; July 2024.
- Executive programme in Digital Marketing Batch 2; October 2023-April 2024
- Management Development Programme for Branch Managers of Jammu and Kashmir Bank; January 2023
- Management Development Programme for Chartered Accountants; December 2022
- Executive programme in Digital Marketing Batch 1; October 2021-April 2022
- Leadership Development Programme for members of Institute of Company Secretaries of India. April 2022
- Technical Education Quality Improvement Programme (TEQIP). Nov 2019, Jan 2020.
- Teaching Excellence Award- 2022-23 for an average teaching feedback of 4.5 or above in PGP teaching for the second consecutive year.
- Academic Excellence Award 2021-22 for performance in Teaching, Research, MDP, Institution building and General conduct.
- Teaching Excellence Award- 2021-22 for an average teaching feedback of 4.5 or above in PGP teaching.
- Fellow- AMA-Sheth Doctoral Consortium, June 2017
- Doctoral Fellow- Academy of Marketing Doctoral Colloquium Bursary awarded £350.00, 4th-July 2016 Newcastle Business School, Northumbria University, Newcastle, UK
- Fellow- Institute for the Study of Business Markets Ph.D. Seminar Series (IPSS), Penn State University, Smeal College of Business, USA 2016
- Represented India in Indian youth delegation to China from 20th Aug 2015 to 27th Aug 2015. Government of India. Ministry of Youth Affairs and Sports.
- UGC-NET – 2012